[50], PepsiCo's Latin America Foods (Spanish: Snacks América Latina) operations market and sell primarily Quaker- and Frito-Lay-branded snack foods within Central and South America, including Argentina, Brazil, Peru, and other countries in this region. [76] PepsiCo received a 100 percent rating on the Corporate Equality Index released by the LGBT-advocate group Human Rights Campaign starting in 2004, the third year of the report. The brand was sold to cigarette giant Philip Morris in 1978. The chips ridges help it to break less in bags, have a more satisfying crunch, and carry more dip. The Ruffles brand generated about $2.5 billion in sales in 2011 (the last year sales data for individual brands was released by PepsiCo). Nooyi remained as the corporation's president, and became Chairman of the Board in May 2007, later (in 2010) being named No.1 on Fortune's list of the "50 Most Powerful Women"[75] and No.6 on Forbes' list of the "World's 100 Most Powerful Women". PepsiCo has contributed $1,716,300 to oppose the passage of California Proposition 37, which would mandate the disclosure of genetically modified crops used in the production of California food products. This has resulted in KFC and Pizza Hut chains in the country to switch to Coca-Cola products. In 1931, Roy Megargel, a Wall Street broker, purchased the Pepsi trademark, business, and goodwill from Craven Holding in association with Charles Guth. Did you know PepsiCo (PEP) now generates more profit from its food brands than from its beverage brands? Despite being named after a soda, PepsiCo’s value comes more from its Frito-Lay products than its drink products. our brands Every day millions of people across the UK enjoy our crisps, oats and soft drinks. [130], PepsiCo, along with other manufacturers in its industry, has drawn criticism from environmental advocacy groups for the production and distribution of plastic product packaging, which consumed an additional 1.5 billion US gallons (5,700,000 m3) of petrochemicals in 2008. [55] As of 2010, its partnerships include: Starbucks (Frappuccino, DoubleShot, and Iced Coffee), Unilever's Lipton brand (Lipton Brisk and Lipton Iced Tea), and Dole (licensed juices and drinks). Please send any feedback, corrections, or questions to support@suredividend.com. Aquafina is not sold only in the United States. What does a typical day look like for you? This article will take a closer look at each of PepsiCo’s billion-dollar brands. Still brands are analyzed first, followed by sparkling brands, and then the company’s food brands. Quaker Oats is PepsiCo’s second oldest brand – only behind Pepsi cola. In 2017, Ramon Laguarta became the president and became its CEO in 2018. Ever-changing and fast paced! [147], This article is about the company. Beatrice Foods acquired Tropicana in 1978. With a host of different graduate schemes available, you are sure to find one that fits your passion! Then, the deal crumbled along with the country. The two companies entered into more agreements in 2003, 2007, and 2014 to sell ready-to-drink Lipton beverages in many international markets. Loft ran a network with 115 stores across the Mid Atlantic at the time of Guth's acquisition. PepsiCo’s goal is to help you and your family live a healthy lifestyle and obtain quality health care when you need it. Mountain Dew is now sold in many countries around the world. As of 2011, Walkers was PepsiCo’s smallest billion dollar brand, generating just over $1 billion in annual revenue. The Seagram Company acquired the Tropicana brand from Beatrice Foods in 1988 for $1.2 billion. That said, premium businesses typically command premium valuations in the stock market, given the company’s portfolio of high quality brands and solid growth prospects. [118], In November 2010, the Supreme Court of India invalidated a criminal complaint filed against PepsiCo India by the Kerala government, on the basis that the beverages did meet local standards at the time of the allegations. In 1898, he renamed his soda Pepsi Cola. [129], In a bid to reduce packaging consumption, in recent years the PepsiCoPartners launched as service offering carbonated drinks dispensers within the US. [81] PepsiCo built the new 500 Park Avenue in 1960. Today, Mountain Dew has the 4th highest market share in the United States soda market, behind only Coca-Cola, Pepsi, and Diet Coke. [105], In 2009, Tropicana (owned by PepsiCo) was the first brand in the U.S. to determine the carbon footprint of its orange juice product, as certified by the Carbon Trust, an outside auditor of carbon emissions. [39], The Coca-Cola Company has historically been considered PepsiCo's primary competitor in the beverage market,[40] and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 12 years since both companies began to compete. The company dominates the snacks category – especially in the United States. PepsiCo‘s growth over this time period will accrue from sales growth and share repurchases. PepsiCo also produces and distributes the soft drink 7UP in Europe via license agreement. Doritos. The Gatorade brand has become so successful through advertising deals with large professional sports associations and players. [140] Since 2007, the company also made available lower-calorie variants of Gatorade, which it calls "G2". PepsiCo has maintained a philanthropic program since 1962 called the PepsiCo Foundation,[85] in which it primarily funds "nutrition and activity, safe water and water usage efficiencies,[86] and education," according to the foundation's website. Show More Filters Show Less Filters. Cheetos is sold around the world in a variety of flavors. PepsiCo purchased the orange juice company Tropicana Products in 1998,[20] and merged with Quaker Oats Company in 2001,[21] adding with it the Gatorade sports drink line and other Quaker Oats brands such as Chewy Granola Bars and Aunt Jemima, among others. The Lay’s brand continued to grow over the next 3 decades. Ruffles potato chips were first introduced in 1958. Pepsi Max was released in 1993 in the United Kingdom and Italy. [142], As public perception placed additional scrutiny on the marketing and distribution of carbonated soft drinks to children, PepsiCo announced in 2010 that by 2012, it will remove beverages with higher sugar content from primary and secondary schools worldwide. [110][111], As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of water worldwide,[112] compared to its 2006 water usage. The brand is losing ground to Coca-Cola’s Simply Orange brand, which is a billion dollar brand in its own right. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio. He also created Cheetos in 1948. The company's beverage distribution and bottling is conducted by PepsiCo as well as by licensed bottlers in certain regions. For comparison, Coca-Cola did not release Diet Coke until 1982, 18 years later. PepsiCo does not own the Lipton brand outright. [141] On May 5, 2014, PepsiCo announced that the company would remove the flame retardant chemical known as "Brominated Vegetable Oil" from many of its products, but a time-frame was not discussed. You can instantly jump to any specific section of the article by clicking on the links below: The image below shows PepsiCo’s 23 brands with over $1 billion in sales in the last 12 months: PepsiCo has 16 billion-dollar beverage brands and 7 billion-dollar food brands. FoodNavigator speaks to Senior Innovation Director Karen Scott to find out how the company is leveraging agile innovation and identifying the trends with sticking power. In this setting, PepsiCo was perceived by India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a target for critics at the time. [143] It also, under voluntary guidelines adopted in 2006, replaced "full-calorie" beverages in U.S. schools with "lower-calorie" alternatives, leading to a 95 percent reduction in the 2009 sales of full-calorie variants in these schools in comparison to the sales recorded in 2004. As the result of a more recent focus on such efforts, "critics consider (PepsiCo) to be perhaps the most proactive and progressive of the food companies", according to former New York Times food industry writer Melanie Warner in 2010. PepsiCo holds the top three brand positions in snacks with Lay’s, Doritos and Cheetos. As of 2011, Walkers was PepsiCo’s smallest billion dollar brand, generating just over $1 billion in annual revenue. Thanks for reading this article. Loft, Inc. sued Guth for the Pepsi brand and eventually won. Brisk is a tea brand targeted toward younger consumers. PepsiCo last released sales data for Tropicana in 2011. PepsiCo acquired Tropicana in 1998 for $3.3 billion. PepsiCo has 260,000+ employees with annual sales amounting to approx. Pepsi Cola gets its name from the digestive enzyme pepsin and the kola nut which was used in the recipe. However, sugar rationing during the war and a volatile sugar market in the war's aftermath damaged the company's financial health to such a degree that in 1923, Bradham declared bankruptcy and returned to running pharmacies in North Carolina. [68], According to the Reuters, "PepsiCo reported that in 2017, its Russian operations generated net revenue of $3.23 billion, which made up 5.1 percent of the company’s total net revenue. [citation needed] Its activities in regards to the pursuit of its goals—namely environmental impacts of production and the nutritional composition of its products—have been the subject of recognition from health and environmental advocates and organizations, and at times have raised concerns among its critics. PepsiCo is a favorite of dividend growth stocks, thanks to its solid dividend yield and long history of dividend raises. Mars Food has appointed PepsiCo veteran Rafael Narvaez as its global chief marketing, research and development officer as it looks to drive growth for brands like Uncle Ben’s and Dolmio. [41] One of PepsiCo's primary competitors in the snack food market overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack market share. Due to company’s organic growth guidance, we have increased our expected earnings-per-share growth to 5.5% from 4% through 2025. The 7 Up brand has changed hands many times before being acquired by Pepsi. The Diet Pepsi brand is PepsiCo’s 6th largest brand based on revenue. [50] Unlike PepsiCo's Americas business segments, both foods and beverages are manufactured and marketed under one umbrella division in this region, known as PepsiCo Europe. [126][127] The use of resin to manufacture its plastic bottles has resulted in reduced packaging weight, which in turn reduces the volume of fossil fuels required to transport certain PepsiCo products. PepsiCo entered into an agreement with Unilever to sell ready to drink Lipton brands in the United States in 1991. PepsiCo has identified methods to create a molecular structure that is the same as normal petroleum-based PET—which will make the new bottle technology, dubbed "Green Bottle", similar to Coke's "PlantBottle" idea from 2009, which feel the same as normal PET. The Mirinda brand was created in Spain in 1959. PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo tailors the product’s flavor to local tastes. PepsiCo is there for you every sip of the way. Loft restaurants and candy stores were spun off at this time. It was one of the last architectural works by Edward Durell Stone. * Lipton and Starbucks RTD Beverages are partnerships with Unilever (UL) and Starbucks (SBUX), respectively. [107][108] In response, the company formed partnerships with non-profit organizations such as the Earth Institute and Water.org, and in 2009 began cleaning new Gatorade bottles with purified air instead of rinsing with water, among other water conservation practices. PepsiCo broadened its product line substantially throughout the 1990s and 2000s with the acquisition and development of what its CEO deemed as "good-for-you" products, including Quaker Oats, Naked Juice, and Tropicana orange juice. Sierra Mist is a lemon-lime flavored soda. These critics have also expressed apprehension over the production volume of plastic packaging, which results in the emission of carbon dioxide.