It still beats going to the bookstore. But one thing stopping a lot of readers from picking up the paperback versions, I’m told, is that they are just too darned expensive. Any sales above this are just a bonus. So with your example, that is 75,000 USD that the publisher can bank on. As an individual consumer, the presses simply do not expect you to buy a $70 book. The first book to achieve a sale price of greater than $1 million was a copy of the Gutenberg Bible which sold for $2.4 million in 1978. The Gospel Coalition supports the church by providing resources that are trusted and timely, winsome and wise, and centered on the gospel of Jesus Christ. The book may be a blockbuster contribution to its field, and may even be pretty readable, but if the press does not regard it as a trade book, it will not be marketed and sold as such. It recounts and comments upon the author's psychological experiments between 1913 and 1916, and is based on manuscripts (journals), known as Black Books, first drafted by Jung in 1913–15 and 1917. You buy the book, and a copy of the file is sent to your Kindle device instantly. Seriously,why?About 10 years ago books used to be so much more cheaper and better quality!Even the hard covers didnt have a big difference in price compared to soft covers.I've seen some thin soft covers that cost about $40 and dont get me started on school books, its ridiculous. The Big Red Book of American Lutherie Volume Three, 1991-1993. So why are Canada Goose jackets so expensive? In my book, Luxury Marketing and Management, I described this as the luxury lifecycle, especially for brands that become inconsistent by focusing on lower-end products and then fall victim to the downward spiral that haunts so … Sometimes, if you’re not directly involved with the industry, it can be hard to understand why certain pricing decisions are made. I have a lot of readers who are fans, but would really prefer the paperback versions of my books. You can follow him on Twitter. Under Amazon’s current system, $2.99 is the minimum price I need to charge for the higher royalty rate. So they are gambling over 50,000 USD that this book … It’s the raw, private record of Jung’s trip into his own dreaming mind or unconscious. I feel like there’s so much left unexplored in this world. Christian Nationalism vs. Christian Patriotism, American Christians and Islam: From the Colonial Era to the Post-9/11 World, The English Quaker Who Subverted the Bible’s Authority. And Amazon takes their cut after this is taken out. The color red is one of the most primal colors in our world, thanks to its association with blood. At the same time, I can charge $2.99 because there’s virtually no overhead. Red is usually associated with feelings like lust, courage, passion, anger and fear. Please make sure all fields are filled out. So that already is affecting how much I get in return. The Red Book: Liber Novus is a red leather‐bound folio manuscript crafted by the Swiss psychiatrist Carl Gustav Jung between 1915 and about 1930. The biggest difference is, you don't have to go through an actual publisher to list your book on Amazon, and that pisses off the paleo-publishers to no end. Part of the appeal is that the down-filled jackets are very high quality and keep people warm. Unfortunately, the choice for an author is often having a worthy book in print at a high price, or not having it in print at all (or at least not in print with an established press). I owe him a lot. Eventually, they decline unless drastic actions are taken. Stephen King's 2002 miniseries Rose Red is an underrated haunted house story that is loaded with influences but still creates a peculiar uniqueness. How Bad Is This Moment in American History? I also have a handful of friends who like to gift books, and they have gifted my books in the past, which is terribly nice of them. (This happened with The Protestant Interest, for example.) Hallelujah! But for us independent publishers, we’re really trying to find the best possible price that makes the books worthwhile to write for us and worth buying for you. If we don’t support such books, the number of sub-$30 books will continue to shrink, until the only choices left are the Dan Browns and Joel Osteens of the publishing world. In a bookstore, that’s easily a $25 book. A Little Red Bug. Related products. Sales of academic books have been in slow decline for decades, so a purely academic title can typically expect to sell only to academic libraries and a few specialists in the field—maybe no more than 200 copies. So as an author I choose between Amazon taking 65% of my book sale price or the cost of delivery ($.01-$7.50) plus 30%. It’s a little lower than what I am getting for my Kindle version. That high price is (hopefully) their way of breaking even. It specifies every feature a disc must possess to be able to call itself a CD-Audio disc. I never crunched the numbers until I released my own travel book, and I found out why kindle books are so expensive: it is about the % Amazon takes. Written by Tom Meitner, your favorite author. Students are finding ways to avoid paying sky-high prices Renting textbooks is … That's why you're here, right? for the press to set a lower price! Sold by … The Big Red Book of American Lutherie Volume Five, 1997-1999 $ 45.00 – $ 50.00 Select options The Big Red Book of American Lutherie Volume Four, 1994-1996 $ 45.00 – $ 50.00 Select options The Big Red Book of American Lutherie Volume One, 1985-1987 But lately we've seen emerging book collectors with an affinity for the modern, the damaged, the quirky and the recently influential. Again, I try to balance out my prices, but there’s only so much I can do with the print version of the book. The History of a Movement in Crisis (Yale, 2019); Benjamin Franklin: The Religious Life of a Founding Father (Yale, 2017); Baptists in America: A History with Barry Hankins (Oxford, 2015); George Whitefield: America’s Spiritual Founding Father (Yale, 2014); and Patrick Henry: First Among Patriots (Basic, 2011). First, Amazon has a different royalty rate for print books. I can sympathize with them. So, roughly 32% of our book's price, or $58, would be used to retribute the salaries of the employees who produced it. Newsletters and other missives that I receive seem filled with stories about textbooks and textbook prices, with many wringing their hands over why textbooks are so expensive now relative to the more distant past (usually when the author of the article was in college). That’s a nice-sized book. Thus, they price the book at $40, $70, or even $150, because they are planning on selling mostly to institutional libraries rather than individual consumers. The best thing you can do about this problem is to keep buying high-quality books that are within your price range. Printing too many can leave publishers with mounds of excess inventory that they can’t sell, meaning that they lose even more money on the book. Please stop complaining, then, to authors of high-priced books. A number of my more recent titles are somewhat less expensive, because the press regards them as “trade books.” Normally, only books that are regarded as having “trade potential”—meaning popular sales—will be priced at $30 or less. The first words of Carl Gustav Jung's Red Book are "The way of what is to come.". (This happened with The Protestant Interest, for example.). The end result? If your local library does not have it, the best way to get access to those sorts of books is through inter-library loan, an invaluable but underused resource at many libraries. Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases on Amazon.com. I’m a Kindle reader, and I can get Kindle versions of books for relatively cheap. If they price the book at 40 USD, then their guaranteed income is 24,000 USD. So you're singling out one provider in an industry where everybody pretty much charges the same thing. It holds special emotional meaning for cultures around the world. In print format, Framed is a 284-page book. I know this personally, as someone who has at times appealed (begged?) An earlier version of this post appeared at the Anxious Bench blog, Patheos. It is a collection of Colonel Percy Harrison Fawcett's notes and journal entries while he was on an expedition in South America searching for "The Lost City." First, Amazon has a different royalty rate for print books. But we also have to factor in two important differences to the Kindle version. The press makes the decision on the “list price,” and then retailers like Amazon decide how much to discount the book, based upon the discount they were able to get for it, and how many copies they think they can sell. Amazon takes their cut, but the cost of producing and delivering the book is essentially nothing. For example, on sale recently at Peter Harrington Rare Books: an $189,000 dust jacket, from a copy of the first "Great Gatsby" cover, featuring an editor's ink correction on an uncapitalized "jay Gatsby." Red was an expensive color in 17th-century France because at the time, the dye was made from a little bug found in Mexican cactus, the cochineal. This was a long time coming. And second – and more importantly – there’s a bunch of overhead here. It’s actually one of the reasons I don’t buy paper books much anymore. It is not their fault. In print format, Framed is a 284-page book. True, some companies price things out just to see how much money they could make (Apple, I’m looking in your direction!). Hello, I am wanting to obtain a copy of the book "Exploration Fawcett." Initially, CD’s could only be made by complex and expensive manufacturing processes. That means higher prices so that publishers can recoup the costs and make a profit. Amazon is very upfront with the costs of printing and delivering the book. The income from libraries is guaranteed. Amazon dictates their fees and they dictate the printing costs. Overall, I liked All Systems Red, but I wish it was a longer book. So I ~ along with millions of others worldwide ~ am tantalized by the upcoming publication of Jung’s Red Book, a massive tome he wrote about 100 years ago and which has been secreted away in a Swiss bank vault for many of those years. Thanks to my co-blogger Justin Taylor for his input on this version! Why is this book so expensive? You see a lot of results online from people who use red light to regrow hair and it seems to be a lot safer than using drugs like finesteride and minoxidil, I really don't fancy low libido and low mood etc Copyright © 2021 The Gospel Coalition, INC. All Rights Reserved. Context is everything in this case. But we also have to factor in two important differences to the Kindle version. The reason behind that price is a balancing act between making money for me and saving money for readers. Why? If the book sells reasonably well, or if it seems to have potential for course adoptions, the press might come out later with a less expensive paperback edition. Take Framed, for example – the first book in my Hardwick series. Thomas S. Kidd is the Vardaman distinguished professor of history at Baylor University and the author of many books, including Who Is an Evangelical? Jung’s Red Book isn’t pitched at entry level. available in paperback format with the updated covers and updated stories. Many an academic author has had the experience of proudly announcing the publication of his or her new book, only to have some grumpy person ask, “Why is it so expensive?” I’ve certainly had this experience with publications ranging from my first book, The Protestant Interest (original list of $40) to my edited volume with Darren Dochuk and Kurt Peterson on George Marsden’s contributions to the study of religious history (lists at $66). Why those authors sell the most copies is another topic for another time. So, how can you tell which emotion red represents in your dream? It’s a wizard’s book. The Red Book dates back to the early 1980’s when the CD format was first standardized. Unless I’m interested in printing them myself and keeping a big box of them down in my basement in hopes that I’ll be able to sell them and make my money back, this is the best option. The book that has sold most copies over $1 million is John James Audubon 's The Birds of America (1827–1838), which is represented by eight different copies in this list. Marketing Costs: 15% The publisher of our text reported $32 million spent on advertising for all products company-wide; overall, about 15% of a publisher's budget for a book … First, it is important to understand that no author—or at least no author I know—sets the price of his or her book. Reducing red meat intake to 350g a week could do more harm than good, Williden said. What follows is 16 years of the psychoanalyst's dive into the unconscious mind, … Millions of electronic, audio, and physical books are available across America for free due to libraries, websites, and people exchanging books (eg, Paperback Swap). Some might say, “Well, if they did not price it so high, maybe more people would buy it!” This could be true in certain cases, but with the proliferation of books across all genres, the “high price, low sales” model is probably a safer bet for presses to recoup their expenses. Why College Textbooks are so Expensive and How to Avoid Overpaying for Them college Just like college tuition, the price of textbooks has increased dramatically in recent years. It’s virtually the same profit I get from selling the Kindle version. Some might say, “Well, if they did not price it so … Given that choice, I trust we’d all go with an in-print but costly book. And whether you own a Kindle or not, you’re getting as reduced of a price as I can reasonably offer. It’s 279 pages long, and I can offer it via Kindle for $2.99. At long last, I have finally updated all of my books to be available in paperback format with the updated covers and updated stories! 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